GoodFRTN is a marketing consultancy that helps companies strengthen their Corporate
Social Responsibility (CSR) and Social Impact initiatives for the greater good fortune of their
communities and bottom lines.
GoodFRTN believes good marketing and good corporate citizenship go hand-in-hand. By
sharpening a company’s current “do good” efforts — and shining a spotlight on them for
consumers to see and appreciate — both the community and the company benefit to an even
greater degree.
Now, more than ever, local and global communities need help addressing issues like hunger,
poverty, education, clean water, sustainability and economic growth, among others.
Working with our client’s current team, we assess existing programs against established
success criteria; refine those programs; create new ones to fill strategic gaps; and ignite
enthusiasm for these fresh initiatives, both internally and externally, to ensure commitment,
success, and yes…a better world for everyone involved!