SHARING THE GOODNESS

 

GoodFRTN believes good marketing and good corporate citizenship go hand-in-hand. By sharpening a company’s current “do good” efforts — and shining a spotlight on them for consumers to see and appreciate — both the community and the company benefit to an even greater degree.

 
 

DOING GOOD FOR THE GREATER GOOD

 

Now, more than ever, local and global communities need help addressing issues like hunger, poverty, education, clean water, sustainability and economic growth, among others.

 

Working with our client’s current team, we assess existing programs against established success criteria; refine those programs; create new ones to fill strategic gaps; and ignite enthusiasm for these fresh initiatives, both internally and externally, to ensure commitment, success, and yes…a better world for everyone involved!

 
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Neal Sullivan GoodFRTN represents the intersection of two passions for its founder andCEO, Neal Sullivan: brand marketing and doing good for others. For over 25 years, Neal has developed marketing strategy, branding, digital media platforms, direct marketing programs, and creative programs for major corporations and mid-sized organizations including, Mattel Toys, Procter & Gamble, GEICO and Gannett.

Neal worked with LiftALife Foundation and USA Today Foundation to create Lead2Feed, the largest and fastest-growing free student leadership development program in the U.S. Now in over 5,000 schools and impacting 1 million students, Lead2Feed strategically applies the philosophy of “service learning” to address community and global needs.

Most recently, Neal partnered with David Novak, former CEO and Chairman of Yum! Brands, to launch OGO (O Great One!), the world’s first consumer “recognition” brand.

These experiences, plus his commitment to and participation in valuable mentoring and social impact volunteer programs, inspired Neal to start GoodFRTN in 2018.